Effects of infectious disease cues and donation protagonists on blood donation intention

doi:10.3724/SP.J.1041.2024.01282

Acta Psychologica Sinica ›› 2024, Vol. 56 ›› Issue (9): 1282-1298.doi: 10.3724/SP.J.1041.2024.01282

• Special Issue on Prosocial Behavior (Part Ⅰ) • Previous Articles Next Articles

Effects of infectious disease cues and donation protagonists on blood donation intention

GONG Yuwen¹, DAI Ying¹, MA Zujun²()

¹School of Economics and Management, Southwest Jiaotong University, Chengdu 610031, China
²School of Management, Zhejiang University of Finance & Economics, Hangzhou 310018, China

Published:2024-09-25 Online:2024-06-25
Contact: MA Zujun, E-mail: zjma@zufe.edu.cn

Abstract

GONG Yuwen, DAI Ying, MA Zujun. (2024). Effects of infectious disease cues and donation protagonists on blood donation intention. Acta Psychologica Sinica, 56(9), 1282-1298.

Figures/Tables 10

Figure 1. The interaction effect of donor protagonist and infectious disease cues on blood donation intention (Study 1).

Figure 2. The interaction effect of donor protagonist and threat type on blood donation intention (Study 2A).

Figure 3. The interaction effect of donor protagonist and disease threat type on blood donation intention (Study 2B).

Figure 4. Bootstrapping mediation analysis (Study 3).

Figure 5. The interaction effect of donor protagonist and self- construal on blood donation intention (Study 4A).

Figure 6. Bootstrapping mediation analysis (Study 4A).

Table 1 Moderated mediation effect (Study 4A).

	Effect	LL 95% CI	UL 95% CI	SE
Conditional indirect effect
Interdependent	−0.79	−1.132	−0.476	0.17
Independent	0.04	−0.065	0.166	0.06
Moderated mediation effect
	0.83	0.485	1.229	0.19

Figure 7. The interaction effect of donor protagonists and self- construal on blood donation intention (Infectious disease cues: yes vs. no; Study 4B).

Figure 8. Bootstrapping mediation analysis (Study 4B).

Table 2 Moderated mediation effect in different conditions (Study 4B).

Effect			Effect	LL 95% CI	UL 95% CI	SE
Conditional indirect effect
Infectious disease cues	Yes	Interdependent	−0.41	−0.883	−0.028	0.22
	Yes	Independent	0.04	−0.017	0.111	0.03
	No	Interdependent	<−0.01	−0.048	0.039	0.02
	No	Independent	0.01	−0.023	0.069	0.02
Moderated mediation effect
Infectious disease cues	Yes		0.44	0.032	0.977	0.24
Infectious disease cues	No		0.02	−0.036	0.094	0.03

Effects of infectious disease cues and donation protagonists on blood donation intention

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